12/21/2023 0 Comments Digital media kit players tribunOur goal at Minute Media is to strengthen this established brand position and accelerate the vision of becoming the world’s leading global athlete-driven platform. “Adding the brand’s athlete community, authentic storytelling and premium content offering to our portfolio is an incredible asset. “The Players’ Tribune represents one of the most dynamic sports digital media brands in the world,” said Asaf Peled, founder and CEO of Minute Media. The acquisition, Minute Media’s third and largest to date, follows a year of significant growth for the company and the addition of trusted media brands to its portfolio through acquisition. This includes premium player access from the voice of the athlete (with The Players’ Tribune), sports media insights (with The Big Lead), fantasy and sports betting expertise (through its partnership with FanDuel), and storytelling from the fan’s point-of-view (with 12up, 90min and DBLTAP). The acquisition is the latest premium asset to be added to the company portfolio, and further enhances Minute Media’s sports offering by uniquely providing sports content from all touchpoints. We’re looking forward to continuing to give athletes a voice – around the world.” Over the last few years, The Players’ Tribune has become a real force, bringing attention to issues and stories in a way we’ve never seen before. “Our vision was to give athletes the tools they needed to speak in their own voice and bring fans closer to the game. “When we led this category of athlete-driven stories five years ago, we couldn’t imagine The Players’ Tribune would transform the landscape the way it did,” said Derek Jeter, founder of The Players’ Tribune. Completion of the transaction is subject to customary closing conditions and is expected to be finalised by the end of the year. Terms of the transaction are not being disclosed. Minute Media, a global technology and digital publishing platform, and The Players’ Tribune, a first-of-its-kind athlete-led content platform, have announced that The Players’ Tribune will become part of Minute Media’s publishing portfolio, adding this brand to Minute Media’s sports offering while providing enhanced technology, infrastructure and global reach to The Players’ Tribune.
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